5 steps to help traditional companies remain relevant in a startup world


As fast-moving startups continue to disrupt incumbent companies, more traditional organizations must figure out how to stay relevant in a world that’s now more customer experience-focused than ever. Often, that takes the form of a design-driven business model. Examining today’s disruptive companies, a clear theme emerges: A near-myopic focus on creating delightful, intuitive experiences for end users and customers. This focus yields massive growth, user loyalty, and soaring revenue — often at the expense of an incumbent counterpart. Consider Airbnb versus Hilton, Dollar Shave Club versus Gillette, Netflix versus Blockbuster, or Uber versus Yellow Cab. By prioritizing design as a foundational value, these companies,…

This story continues at The Next Web

5 steps to help traditional companies remain relevant in a startup world
5 steps to help traditional companies remain relevant in a startup world



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