Twilio’s new Notify API helps developers cleverly manage notifications across platforms


Notifications suck — for users and developers. Twilio thinks it can help change all of that with its new Notify API, which manages SMS, push and platform notifications. Three main components make up the Notify API: orchestration, messaging and segmentation. Orchestration helps developers assign users to group profiles for bulk messaging, and allows those users to decide when and where they may want to see messages. It also accounts for user activity, and where (and when) a device was used last. In that instance, a user who reliably uses their phone — but not a developer’s app — may receive…

This story continues at The Next Web

Twilio’s new Notify API helps developers cleverly manage notifications across platforms
Twilio’s new Notify API helps developers cleverly manage notifications across platforms



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